Client:
Twin Brains FilmsYear:
2020Role(s):
Art direction, typography, hand-lettering, layout, graphics

Kaytranada, “Look Easy – The Short (ft. Lucky Daye)”

Pals/frequent collaborators Twin Brains Films reached out for some final graphic polish to cement the context of their gorgeously grainy short film for Kaytranada's “Look Easy (ft. Lucky Daye).” Shot in Tokyo (with cameos from Montreal and LA), and starring Luli Shioi (of Breakfast Club Tokyo fame) in her film debut. Directed by Xavier Tera, shot on Kodak film in glorious 3:4 aspect ratio.

We wanted to set it more or less in the mid-90's (no Jonah), but to blend Japanese and American conventions of the time (which, to be fair, is period-correct, in both directions). Hana-bi, but also The Fugitive.

We also created a poster, which leaned a bit more into the Hollywood side of things: let's assume that in our parallel universe this had a U.S. release (I'm thinking smaller theaters, select cities). We borrowed type from the original “audio only” release video to tie together the Look Easy Cinematic Universe. 

Probably my first time trying to write katakana with a brush, and my first time sending final files from a local train in rural Japan.

Watch the film here.